Warner Bros. Discovery and Roku Announce Exclusive Advertising Partnership in Mexico

This new agreement will give advertisers and agencies in Mexico direct access to Roku’s scale, premium content, and innovative advertising formats through a single, trusted partner in Warner Bros. Discovery.

With more than 90 million active households worldwide, Roku enables advertisers to reach millions of highly engaged viewers on Mexico’s leading TV streaming platform. Offering Roku’s advertising solutions through Warner Bros. Discovery means that advertisers and agencies across Mexico can easily access premium television programming, high-quality audience reach, and innovative tools to enhance the scale and impact of their campaigns.

Key advertising solutions offered through this partnership include:

• Unmatched reach, allowing advertisers to scale campaigns and connect with audiences alongside some of the world’s most trusted brands.
• Direct access to inventory on The Roku Channel in Mexico, the leading destination for Roku Originals and a wide variety of Spanish-language content spanning food, home, comedy, drama, sports, and more.
• Creative experiences beyond the traditional ad spot, leveraging Connected TV’s unique position to deliver native video formats, interactive ads, branded content, and sponsorships on Roku’s home screen.
• Effective audience targeting and measurement capabilities, enabling advertisers to reach the right viewers and accurately assess campaign impact.

“At Warner Bros. Discovery, we are committed to providing advertisers with solutions that combine reach, innovation, and high-quality data,” said Miguel Cárdenas, General Manager of Warner Bros. Discovery Mexico & Central America and SVP of Ad Sales LATAM and USH.
“This alliance with Roku strengthens our growth strategy in Mexico by bringing to market the sophisticated advertising offering of one of the world’s most relevant streaming platforms. This agreement allows us to expand our value proposition in an increasingly competitive digital ecosystem, giving our partners the ability to connect with highly engaged audiences through transparent and reliable metrics.”
“By combining Roku’s scale and leadership in streaming with WBD’s sales expertise, we are creating a new and powerful opportunity for brands—one that will grow the advertising ecosystem and transform how advertisers connect with CTV audiences,” said Lucio Grimaldi, Head of Advertising Sales, LATAM, Roku. “Mexico is a key market for Roku, and our alliance with Warner Bros. Discovery marks a milestone in our growth in the region.”
The alliance between Warner Bros. Discovery and Roku brings a differentiated offering to Mexico’s advertising ecosystem, combining advanced technology with the scale of millions of consumers across the TV streaming landscape. Brands will benefit from transparent metrics, massive reach, and innovative advertising solutions that maximize return on investment.

Adding this collaboration to the HBO Max offering further strengthens Warner Bros. Discovery’s position as a unique strategic partner in the Mexican market—capable of delivering an integrated portfolio of solutions that spans digital advertising, streaming, and premium content integrations.