WARNER BROS. DISCOVERY U.S. HISPANIC ANNOUNCES BOLD DIGITAL EXPANSION AT 2025-2026 UPFRONT: ELEVATING SPANISH-LANGUAGE STREAMING
Warner Bros. Discovery U.S. Hispanic (WBD USH) announced its bold strategic digital expansion plans for the 2025-2026 season, enhancing its streaming presence, ad-supported offerings, and reinforcing its ongoing commitment to serving U.S. Hispanic audiences.
With two decades of leadership, WBD USH continues to innovate, as Max, the premier global streaming platform, now features Spanish-language original content, global hits, and new opportunities for advertisers to reach Hispanic audiences through Spanish-language advertising. The company also introduced WBTV Hispanic Stream, an all-new collection of nine ad-supported Spanish-language digital channels. Together, these platforms give advertisers access to a premium, culturally resonant environment, reaching nearly 25 million U.S. Hispanics. These initiatives position WBD USH as a leader in Spanish-language streaming, delivering diverse, high-quality content across Connected TV (CTV), web, mobile, and gaming consoles.
“Warner Bros. Discovery continues to lead the way in Hispanic streaming innovation,” said David Tardio, Vice President of Advertising Sales at WBD USH. “Our expanded digital ecosystem provides audiences with culturally relevant, engaging content while creating premium opportunities for brands to connect meaningfully with Hispanic viewers.”
Digital Expansion: Accessible and Premium
The upcoming season highlights WBD USH’s comprehensive omnichannel strategy, seamlessly integrating subscription (SVOD), ad-supported (AVOD), and free-to-access (FAST) models to deliver unparalleled flexibility for viewers and scale for advertisers.
Max en Español, now fully available, offers Hispanic viewers a centralized, comprehensive, and curated streaming destination featuring premium Spanish-language originals, including Como agua para chocolate and Coyotl, among other hits.
Simultaneously, WBTV Hispanic Stream offers nine genre-focused digital channels, covering diverse themes including automotive culture, engineering wonders, and culturally significant content—all accessible free-of-charge on connected platforms.
Unmatched Audience Reach
According to Nielsen, Warner Bros. Discovery’s combined linear and digital offerings reached 69.5% of U.S. Hispanics this broadcast year—equating to approximately 43.9 million individuals. This includes 35 million via linear networks and nearly 25 million via Max. WBD USH’s linear portfolio also delivered an impressive 29% share of viewing across all Spanish-language cable television. This significant reach underscores WBD USH’s strength among younger bilingual, bicultural, and tech-savvy Hispanic demographics, providing advertisers unique access to highly desirable audiences.
High-Impact Advertising Solutions
WBD USH‘s expanded digital environment features innovative ad formats such as Pause Ads, Takeovers, and Interactive Units. With top-tier video completion rates and secure brand-safe placements, the platform excels in viewer engagement and advertiser effectiveness.
As digital grows, WBD USH’s traditional linear channels—including Discovery en Español, Discovery Familia, CNN en Español, and Hogar de HGTV—continue to deliver reliable ratings and culturally relevant programming.
Programming Highlights
Warner Bros. Discovery U.S. Hispanic’s 2025-2026 slate includes a mix of returning hits and new unscripted titles across Discovery en Español and Discovery Familia. Highlights include new seasons of Mexicánicos and Mexicánicos: Estado de México for Discovery en Español, along with Hermanos Scott: casa de campo (Chasing the West), Transformando casas con los El Moussas (The Flipping El Moussas), and Harry Potter: Magos pasteleros (Harry Potter: Wizards of Baking) for Discovery Familia.
“We’re committed to authentic storytelling that resonates deeply with our Hispanic audiences,” said Hortensia Quadreny, Vice President of Programming at WBD USH. “From linear to digital, our content strategy is thoughtfully crafted to reflect and engage with the evolving experiences and aspirations of U.S. Hispanics.”